Delivering Actionable Insights
The Tyson Group is a national full-service public opinion research consultancy. Our quantitative and qualitative market research solutions help inform strategic decisions, optimize strategies, and develop winning campaigns. We have a team of experienced researchers and data scientists who specialize in a wide range of industries and methods, including online surveys, focus groups, phone surveys, text message campaigns, and more.
Services
Surveys
Surveys are the bread and butter of our operation, but don’t think they’re as simple as toast. The Tyson Group has built one of the most precise polling operations in the nation and we’ve devoted countless hours to maintaining our standard of excellence in the years since. Our team writes every instrument we test and they construct sample universes ranging from county commission districts to entire regions of the country. We are capable of generating accurate results over the phone and online.
Focus Groups
Here at the Tyson Group, we know that how people vote isn’t an anomaly. Political activity is a reflection of human behavior, and there are times when understanding the sociological factors in an electorate requires seeing them for yourself. That’s why we offer focus groups to any client looking to simulate public discourse or gauge how different demographics respond to messaging. We form our discussion guides from beginning to end to ensure that moderators can steer conversation without infringing on our participants’ ability to be honest in their statements. The result is an organic and lively body of work that produces an unmatched glimpse at how people react to your messaging in real time.
Analysis
At the end of every project, the Tyson Group develops a comprehensive findings report so that you have a full breakdown of what we observed and how you can capitalize on it. Not only do we provide toplines and crosstabs from a survey or unfiltered video from a focus group, we give you a course of action that takes the information we gathered and puts it into the context of the moment.
Meet The Team
Ryan Tyson
President And CEO
Ryan Tyson
President And CEO
Ryan Tyson has been a fixture of Florida politics for over a decade. Born the second of four boys in a family who takes their faith and politics seriously, Ryan spent his teenage years working in the watermelon fields of Chiefland between football and school work. Ryan later earned a bachelor’s degree from the University of Florida, working multiple jobs throughout his college years to support himself. He quickly discovered an ability to understand people and the way they think, especially when they go to the ballot box. During the 2010 midterms, Ryan harnessed his talents and developed a data-driven research apparatus that became the foundation for the Tyson Group.
Ryan’s commitment to understanding all aspects of voter behavior placed him in the epicenter of business and politics. His tenure as Vice President of Political Operations for the Associated Industries of Florida was defined by an unparalleled ability to accurately project election outcomes, advise corporate clients on how to navigate Florida’s political landscape, and convey his findings with conviction. It was during this time that Ryan began the polling arm of his operation, utilizing Florida’s expansive voter file and election history to construct realistic samples for every sector of the state. The Tyson Group has since expanded and now has research experience in 48 of the 50 states.
Ryan’s ledger of success also includes his direct involvement in Florida’s most consequential elections. He was a senior advisor to the re-election campaign of Governor Ron DeSantis, and has aided statewide campaigns for other candidates such as Senator Marco Rubio and President Donald Trump. Ryan also led the Republican Party of Florida’s voter registration initiative in 2021, helping the party turn a deficit of over 250,000 registrants to an advantage of over 300,000.
Ryan lives in Tallahassee with his wife, Mary Beth, and his three sons. In their free time, the Tysons enjoy skiing and travel.
Alex Alvarado
Vice President of Political Operations
Reilly Stoner
Vice President of Communications
Alex Alvarado
Vice President of Political Operations
Alex Alvarado
Vice President of Political Operations
Alex Alvarado grew up in Miami and has Cuban and Ecuadorian roots. Having worked on several Congressional campaigns, Alex has experience in managing voter contact, field operations, and strategic communication. Alex moved to Tallahassee in 2017 to work as a legislative aide, but he soon found his way to The Tyson Group and became an integral piece of our firm’s success. His expertise includes survey research and message development, field operations, fundraising, and independent expenditures. Alex is an avid Los Angeles Dodgers fan, so much so that he and his wife named their dog after the team.
Reilly Stoner
Vice President of Communications
Reilly Stoner is a native son of Tallahassee, Florida. He received a full-ride scholarship from Florida A&M University and graduated with a B.S. in Political Science in 2020. Reilly joined the Tyson Group due to his interest in the human side of politics, and his responsibilities within our organization reflect his unique skillset. Reilly is tasked with the creation of polling memos, press releases, and public presentations, and he also leads the preparation stage for our focus groups. When he isn’t working, Reilly enjoys musical theatre, bar trivia, and watching baseball.
Reilly Stoner
Vice President of Communications
Reilly Stoner
Vice President of Communications
Reilly Stoner is a native son of Tallahassee, Florida. He received a full-ride scholarship from Florida A&M University and graduated with a B.S. in Political Science in 2020. Reilly joined the Tyson Group due to his interest in the human side of politics, and his responsibilities within our organization reflect his unique skillset. Reilly is tasked with the creation of polling memos, press releases, and public presentations, and he also leads the preparation stage for our focus groups. When he isn’t working, Reilly enjoys musical theatre, bar trivia, and watching baseball.
Derek Falcon
Vice President of Research
Derek Falcon
Vice President of Research
Derek Falcon is a first-generation Cuban American hailing from Lakeland, Florida. He attended Florida State University and briefly worked for the Republican Party of Florida’s House campaigns under the leadership for Speaker José Oliva. Since joining the Tyson Group in 2019, Derek has displayed a keen interest in expanding our firm’s research capabilities. He established our online and text-to-web polling, allowing voters to answer our surveys through a link sent via e-mail or text message. He also built an automated early vote tracker to analyze turnout for every day of the election window. Derek lives in Tallahassee with his wife and his baby son.
Joe McMilan
Programmer
Joe McMilan
Vice President of Dev Ops
A programmer by trade, Joe has been involved in Politics since 2018 assisting in data-driven solutions to drive Voter Turnout, Registration, and Outreach. His many reporting tools have been used by many high-ranking operations to quickly and effectively digest data as it is populating. Joe is a graduate of Florida State University with a B.S. in Computer Science with a minor in Mathematics. He is passionate about data analytics, python web scraping, laravel web applications, and SQL development solutions. His diverse skill set allows him to build flexible tools that adhere to the customized needs of his clients.
Derek Falcon
Vice President of Operations
Joe McMillan
Programmer
Derek Falcon
Vice President of Research
Derek Falcon is a first-generation Cuban American hailing from Lakeland, Florida. He attended Florida State University and briefly worked for the Republican Party of Florida’s House campaigns under the leadership for Speaker José Oliva. Since joining the Tyson Group in 2019, Derek has displayed a keen interest in expanding our firm’s research capabilities. He established our online and text-to-web polling, allowing voters to answer our surveys through a link sent via e-mail or text message. He also built an automated early vote tracker to analyze turnout for every day of the election window. Derek lives in Tallahassee with his wife and his baby son.
Joe McMillan
Vice President of Dev Ops
A programmer by trade, Joe has been involved in Politics since 2018 assisting in data-driven solutions to drive Voter Turnout, Registration, and Outreach. His many reporting tools have been used by many high-ranking operations to quickly and effectively digest data as it is populating. Joe is a graduate of Florida State University with a B.S. in Computer Science with a minor in Mathematics. He is passionate about data analytics, python web scraping, laravel web applications, and SQL development solutions. His diverse skill set allows him to build flexible tools that adhere to the customized needs of his clients.