Delivering Actionable Insights
The Tyson Group is a national full-service public opinion research consultancy. Our quantitative and qualitative market research solutions help inform strategic decisions, optimize strategies, and develop winning campaigns. We have a team of experienced researchers and data scientists who specialize in a wide range of industries and methods, including online surveys, focus groups, phone surveys, text message campaigns, and more.
Services
Surveys
Surveys are the bread and butter of our operation, but don’t think they’re as simple as toast. The Tyson Group has built one of the most precise polling operations in the nation and we’ve devoted countless hours to maintaining our standard of excellence in the years since. Our team writes every instrument we test and they construct sample universes ranging from county commission districts to entire regions of the country. We are capable of generating accurate results over the phone and online.
Focus Groups
Here at the Tyson Group, we know that how people vote isn’t an anomaly. Political activity is a reflection of human behavior, and there are times when understanding the sociological factors in an electorate requires seeing them for yourself. That’s why we offer focus groups to any client looking to simulate public discourse or gauge how different demographics respond to messaging. We form our discussion guides from beginning to end to ensure that moderators can steer conversation without infringing on our participants’ ability to be honest in their statements. The result is an organic and lively body of work that produces an unmatched glimpse at how people react to your messaging in real time.
Analysis
At the end of every project, the Tyson Group develops a comprehensive findings report so that you have a full breakdown of what we observed and how you can capitalize on it. Not only do we provide toplines and crosstabs from a survey or unfiltered video from a focus group, we give you a course of action that takes the information we gathered and puts it into the context of the moment.
Meet The Team
Ryan Tyson
President And CEO
Ryan Tyson
President And CEO
Ryan Tyson is one of the nation’s leading political polling experts, with more than a decade of historic successes, innovative research, and insightful data analysis. Most recently, he advised several Independent Expenditure campaigns in support of President Trump. He also served as Pollster and a Senior Advisor to Governor Ron DeSantis, advised Senator Marco Rubio, and served as Senior Advisor to the Trump presidential campaign in Florida in 2020.
Ryan is the founder of The Tyson Group, a robust national consulting firm formed from national polling experience. The Tyson Group holds true to its boutique origins and embodies a hands-on approach to political research to help provide clients with a unique perspective and a full understanding of the atmospherics that shape political thought and motivate social behavior. He earned his bachelor’s degree from the University of Florida.